A golden rule of classic style

Below is one of the advice to write a good English classic style according to Steven Pinker in his new wonderful book The Sense of Style:

"keep in mind the guiding metaphor of classic style: a writer, in conversation with a reader, directs the reader's gaze to something in the world. [...] Classic style is not the only way to write. But it's an ideal that can pull writers away from many of their worst habits, and it works particularly well because it makes the unnatural act of writing seem like two of our most natural acts: talking and seeing." [italics are mine]

Steven Pinker in The Sense of Style, end of Chapter 2